Warning: Illegal offset type in isset or empty in /home/customer/www/pi.marketing/public_html/wp-content/plugins/sitepress-multilingual-cms/sitepress.class.php on line 4245

The 5 steps to set up an A/B test

Every Email Marketeer has experience with A/B testing. But what is an A / B test? Why do you actually test? And what should an A / B test satisfy to be successful? In this article we show how to set up an A / B test in 5 steps. What is an A…